A prominent national Muslim civil rights and advocacy organization today launched a national public service announcement (PSA) campaign featuring Muslim 9/11 first responders and designed to challenge the growing anti-Muslim bigotry in American society.

See the most stirring of the ads below.

The PSA campaign is also designed to offer an implicit challenge to the Florida church that plans to burn copies of the Quran, Islam's revealed text, on September 11. Two of the messages which will be distributed to television stations nationwide and online through social media sites, feature Muslim first responders to the 9/11 terror attacks, with the theme "9/11 happened to us all." Copies of the PSAs will also be mailed to selected television stations, with a focus on stations in New York and Florida.